The Media and Politics

Although the national and local elections in the Philippines are still in 2016, the political pot now starts to boil. While the political activity is a never-ending process, the heat becomes prevalent when the election year comes nearer by the day. In other words, nothing can hinder the excitement of the political season among the “wannabes” and the ambitious. The local political scene is not an exception. In fact, more stories, hearsays, and insinuations, are now coming out every day about the possibilities, realignment, and alliances of future political forces and political parties. Issues and controversies, whether imaginary or real, by political protagonists would now gradually pollute the print and broadcast media in an effort to sway the support of the voters. Once again, the clowns in the political theaters and the charlatans of the rotten political system would exhibit the usual antics of “lies and hypocrisy.” What a mockery of mongrels and corrupt leaders who would always exert efforts to justify their actions under pretext fairness. We are now trying to configure the political geography as some personalities have started to come out to reveal political intentions a year from now. For instance, in a bid to pursue political ambition, there are striving politicians who have started buying the sensitivity of the media. Well, blame not the media. After all, the job of the media is to deliver the message of the political benefactor according to its intention. What is unacceptable ‘though is when politicians start to wedge conflict among the media, which often times, lead the media to attack its own integrity. For the media who seriously practice the profession of letters and the broadcast with a sense of pride, it is necessary to resist the divide and rule tactic instigated by the ambitious politicians. On the contrary, the media should rally to expose and rebuffed any politician who have the clear intention to exploit the independence of the media. This early, we want to expose the character of politicians who have employed the services of the media in the pursuit of their political aims. The point is not to prohibit the media or the politician to do so. After all, it is the right of every media practitioner to accept offers. It is important ‘though that the offer must be within the bounds of fair reporting and a decent commentaries. Thus, the politician has no right to “dictate” the media on what to write in newspapers or comment over radio programs, especially if the object is to destroy the person or political adversary. It is also the right of the media to decline offers when intuition dictates, especially offers coming from politicians whose political history is replete with suspicion of corruption and fraud. We believed that the media is one among the institutions in the country that could influence in changing the present character of the country’s politics of personal destruction, vindictiveness, and patronage. -0-

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